New alliance enhances Rouse strategic IP offering, supports Inngot’s international expansion
International IP consultancy Rouse has announced a new alliance with Inngot, the innovative web-based platform specialising in the identification and valuation of intangible assets. The agreement sees Rouse making a strategic investment in Inngot through the acquisition of a minority stake. Both companies will continue to operate independently and will maintain separate brands.
The new relationship helps cement Rouse’ position as the preeminent provider of IP strategy advisory services globally, not least across Asia and the Middle East, where the firm’s specialist expertise is long-established. Inngot’s high profile work in emerging markets will ensure synergies between the two companies’ collaborative offer.
Founded in 2007, Inngot specialises in identification and valuation of intellectual property and other intangible assets. It is unique in providing accessible and affordable online tools as well as expert services. The company helps clients maximise the commercial potential of their asset portfolios and leverage their IP to obtain growth finance.
Inngot’s identification and valuation systems bring a standardised framework to the field of IP management and valuation, and are helping to increase confidence in intangible assets across the finance industry. In difficult economic conditions, the ability to unlock latent value within innovation investments is a vital frontier of commercial growth for all rights holders, particularly within the SME community.
Rouse CEO Luke Minford commented:
“We’re delighted to launch this new collaboration with Inngot. Our alliance further strengthens Rouse’ ability to deliver commercial IP strategy underpinned by forensic understanding of asset value.
“Economic conditions are tightening and market competition is intensifying across every industry and rights holders need to focus unerringly on capturing and leveraging every ounce of value from investments made. Together, Rouse and Inngot are unrivalled in our ability to guide clients on that journey.”
Inngot co-founder and CEO Martin Brassell commented:
“We’ve been working increasingly closely with Rouse over the past year and have experienced the benefits of their professionalism and reach at first-hand. Both our organisations have pushed the boundaries in helping companies harness their intangible assets more effectively. Through this new alliance, we will enable many more businesses to understand and unlock the value tied up in their IP.”
Inngot differs from other IP service providers in focusing on the commercial and transactional value of all intangible assets. Its suite of online tools was devised to address the problems companies of all sizes, but particularly SMEs, face in identifying and communicating the value of their IP and intangibles in a consistent and reliable way. Inngot’s ‘Sollomon’ valuation tool has already helped firms around the world to find more than £550m in previously ‘hidden’ value.
Inngot is also known for its work with governments, international Non-Governmental Organisations (NGOs) and leading business groups in developing policy that drives appreciation of the true value and significance of intangible assets in the 21st century global economy. The Organisation for Economic Co-operation and Development (OECD) has just published the latest report by CEO Martin Brassell, Fostering the use of intangibles to strengthen SME access to finance, based on Inngot’s international research.