Client’s challenge

The client was expanding in China via cross-border e-commerce. As the business grew domestically, the legal, regulatory and IP challenges developed. They did not have their own China legal expertise. Effective management of the risks was critical to maintain market reputation.

Our approach

As a client of 10 years, we have provided an extensive range of services. Below is a summary:

Corporate and commercial:

• • Market entry assessment
  • Corporate set-up and restructuring
  • Drafting, reviewing and translating contracts: NDAs, distribution agreements, service agreements
  • Product registration & product compliance for ingredients
  • Labour and employment contracts

Marketing and sales:

• • Advertising, packaging claims and labelling compliance
  • Legal support on e-commerce platforms, social media and offline distribution
  • E-commerce Authorization Agreements
  • Assistance with consumer & ‘professional’ complaints

Impact of our work

With our solution orientated services, the client successfully grew sales and market presence in China. With high regulatory compliance, their brand remains strong. Potential risks are effectively managed.

By relying on our services, the client has navigated cost and talent barriers to recruiting in-house teams. We are retained as the client’s China counsel, providing on-going support for commercial operations in China.