Client’s challenge

Our client wanted to establish a WFOE in China to facilitate the expansion of their e-commerce business. 

They had previously been working with partners to test the market and generate sales. As the business had been proven to be successful, they wanted to establish their own market presence to grow revenue further.

Our approach

We have advised on a wide range of issues:

• Corporate and Commercial:
  • WFOE structuring and set-up
  • Business licenses
  • Commercial agreements including with a logistics provider
  • Monitoring partner activity and flagging IP and regulatory non-compliance issues ​
• Regulatory compliance:
  • Product registration
  • Product Operation Licence
  • Product, packaging and labelling compliance including use of a food additive​
• HR & Employment:
  • Employment contracts​
• Marketing:
  • Advertising agreements, labelling & marketing materials compliance review​
• E-commerce:
  • Third party agreements and set-up of flagship store​

Impact of our work

The client was able to set-up their WFOE in a way which delivered their commercial strategy. In particular, the structure enabled the hiring of senior talents. Specifically, a highly respected e-commerce director. They were also able to hold the necessary licence to onshore their e-commerce business.

With ongoing support, the client is delivering its commercial ambitions and growth in the Chinese market.