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Brand Protection in Hong Kong

Published on 25 May 2023 | 1 minute read

Adelaide Yu and Nick Redfearn have written a piece for New Law Journal with tips on brand protection in Hong Kong.

Counterfeits are booming in Hong Kong, as criminals find it easier to sell fake items online. Brands can protect themselves through working with an IP professional to set up Customs Recordals and trade marks, and by using digital tools to weed out counterfeiters. Hong Kong SAR’s economy is finally starting to bounce back, as several years of strict COVID-19 restrictions have finally been eased. Now it is in a position to grow its economy again, but this positive growth has been accompanied by a less positive consequence—a boom in counterfeiting... 

 

Read the full article here.

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