Management Consultancy

On average 75% of the value in a company resides in intangible assets. Yet they are often over looked. We understand how your intangibles can deliver commercial success in fast moving markets.

We help you to create and execute a business strategy which fully utilises your intangible assets. Core assets include your brand, technology, trade secrets, data, content, processes and relationships.

We bring a deep understanding of the complex nature of intangibles and how they behave differently in the fast moving markets that we have served for over 25 years. This enables us to provide the fresh perspectives and unique approach you need.

Common questions on the minds of our clients include:

How should I adapt my strategy to the unique legal, regulatory, political and commercial landscape of the market I am operating in?
What is the optimum market entry strategy and legal structure for my business?
How can I manage the risks associated with a complex, fast-moving market?
How can my competitive advantage be developed and sustained over time?

Who We Help

We work with multinationals, fast growing innovative companies and universities. We support a diverse range of stakeholders including C-suite executives, Corporate Strategy, Heads of Innovation, Technology and R&D.

Our multidisciplinary teams and range of skills in our business – from consultants and lawyers, to marketeers and engineers – means we provide practical understanding, frameworks and insights not just theoretical guidance. We help you to see complex situations, simply and give you the tools to make the right decisions.

The Effect

By establishing control strategies a company will increase their revenue. It will become apparent what customer values are important now and in the future and lead to better decision making regarding their development and partnerships. With the right control positions created with the right legal tools including IP, contract formation and confidentiality - the company will significantly reduce its costs controlling the wrong assets.

Springboard

Supporting Technology Deals In China

How can my company participate in the Chinese market while protecting our core IP assets? The answer is not simply a legal solution. Negotiating deals in China depends on numerous factors such as how the deal is structured, the nature of your Chinese partners, and your control positions.

Our Springboard program supports scale-ups and mid-sized companies to commercialise their assets in China, whether through licensing, joint-venture, or a wholly owned subsidiary.

How we help

Using our 8 Key Components Framework, we work with you to map out your strategic options, profile your partners and negotiate deal terms. We bridge the gap in the commercialisation journey between exploring a technology deal and lawyers finalising the legal documents.

This diagram depicts a simplified technology commercialisation journey. Springboard provides support at all stages and ensures successful outcomes from the tech deal process.