Entertainment, Sports & Influencer IP

Our experience spans the full spectrum of sports industry legal matters.

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About

Rouse's sports law team consists of a number of highly experienced cross-jurisdictional specialists in China, South East Asia, the Middle East, and Europe.

We have advised leading global companies on their rights in relation to sponsorship of events, licensing agreements, ambush marketing enforcement campaigns. Most recently, Rouse has won record levels of compensation in China for a major sports brand and managed the largest copyright action in South East Asia to prevent unauthorised broadcasting of sports events.

We have advised players on both the exploitation and enforcement of their personality rights and advised major organisations on how to navigate and protect their rights in China and other emerging markets. Over issues relating to the Olympic Games, we have advised Premier League clubs and governing bodies on their rights in South East Asia.

Services & Solution

We have experienced advisors in:

Negotiation and drafting of sponsorship and licensing agreements
Exploitation of commercial, marketing and advertising rights
Ambush marketing, including managing enforcement around events
Image rights – protection, commercialisation, enforcement and litigation
Brand protection and enforcement – including anti-counterfeiting

Enforcement of broadcasting rights
Brand partnerships – including key brand associations and official suppliers
Naming rights – for instance of stadia, stands and training complexes
Dispute resolution - litigation and arbitration (including issues around force majeure)
Data protection
Due diligence
E-sports and online competitive gaming